Keeping It Up: The Story of Viagra
2023, English. Directed by Stephen Bennett.
25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales. It isn’t long before volunteer patients report having unexpected erections - fast forward ten years and word of the adverse side effect has travelled from Wales to New York resulting in Viagra’s first release in 1998 with orders soon exceeding predictions. What follows is the big story of the little blue pill.
- Runtime
- 1h 29m
- Post-credits
- None listed
- Language
- English
- Rated
- Check local
Start now and it ends at ….
Too new to call
Not enough people have rated it yet for a verdict.
Seen it? Give your verdict.
Saved privately on this device.
Where to watch Keeping It Up: The Story of Viagra
Keeping It Up: The Story of Viagra is streaming on Britbox and BBC Select in India.
Britbox Apple TV channel
BBC Select Apple Tv channelAvailability in India as of 14 November 2026. Streaming data by JustWatch.
Cast & crew
Details
- Released
- 8 December 2023
- Country
- United Kingdom
Check ratings elsewhere
News & fan talk
If you liked Keeping It Up: The Story of Viagra
Sidney
2022 · 6.9/10
Popcorn FlickRecommended by TMDB viewers
Scotty and the Secret History of Hollywood
2018 · 6.0/10
Popcorn FlickRecommended by TMDB viewers
Cameraperson
2016 · 6.7/10
Popcorn FlickRecommended by TMDB viewers
Vampir Cuadecuc
1972 · 6.1/10
Popcorn FlickRecommended by TMDB viewers
End Game
2018 · 7.2/10
Worth the HypeRecommended by TMDB viewers
The Corporation
2003 · 7.6/10
Worth the HypeRecommended by TMDB viewers
Capital in the Twenty-First Century
2019 · 6.5/10
Popcorn FlickRecommended by TMDB viewers
Paris Is Burning
1991 · 8.0/10
Absolute CinemaRecommended by TMDB viewers
A Secret Love
2020 · 7.4/10
Worth the HypeRecommended by TMDB viewers
David Byrne's American Utopia
2020 · 7.5/10
Worth the HypeRecommended by TMDB viewers
Keeping It Up: The Story of Viagra: quick answers
Is Keeping It Up: The Story of Viagra worth watching?
Keeping It Up: The Story of Viagra doesn’t have enough ratings for a verdict yet.
How long is Keeping It Up: The Story of Viagra?
Keeping It Up: The Story of Viagra runs 89 minutes (1h 29m).
Does Keeping It Up: The Story of Viagra have a post-credits scene?
None is listed for Keeping It Up: The Story of Viagra. Viewers tag these on TMDB, so a brand-new film may not be tagged yet.
Keeping It Up: The Story of Viagra parents guide: is it suitable for kids?
No age rating is listed for Keeping It Up: The Story of Viagra yet.
Which OTT platform is Keeping It Up: The Story of Viagra on?
Keeping It Up: The Story of Viagra is streaming on Britbox and BBC Select in India. (Checked 14 November 2026.)
What movies are like Keeping It Up: The Story of Viagra?
If you liked Keeping It Up: The Story of Viagra, try Sidney, Scotty and the Secret History of Hollywood, Cameraperson.
Who directed Keeping It Up: The Story of Viagra?
Keeping It Up: The Story of Viagra (2023) was directed by Stephen Bennett.