The East Is Red, The West Is Bending
1977, English. Directed by Martha Rosler.
Rosler uses the format of a cooking demonstration (as in Semiotics of the Kitchen) to address cultural transaction--the meeting of Eastern and Western cultures. Reading directly from a West Bend Electric Wok instruction booklet, Rosler wryly comments upon the Oriental mystique conjured by the West Bend manufacturers, a mystique evoked and then "improved" upon through Western technology--i.e. non-stick surfaces and electric power. Drawing attention to the choice of the color red on the wok, Rosler, in typical deadpan fashion, raises the bogeyman of Communist China, holding up a pamphlet of Chairman Mao Tse-Tung and saying, "Remember this guy?"
- Runtime
- 0h 20m
- Post-credits
- None listed
- Language
- English
- Rated
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Where to watch The East Is Red, The West Is Bending
The East Is Red, The West Is Bending isn’t streaming on any OTT platform in India yet; it released on 8 February 1977.
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- Released
- 8 February 1977
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The East Is Red, The West Is Bending: quick answers
Is The East Is Red, The West Is Bending worth watching?
The East Is Red, The West Is Bending doesn’t have enough ratings for a verdict yet.
How long is The East Is Red, The West Is Bending?
The East Is Red, The West Is Bending runs 20 minutes (0h 20m).
Does The East Is Red, The West Is Bending have a post-credits scene?
None is listed for The East Is Red, The West Is Bending. Viewers tag these on TMDB, so a brand-new film may not be tagged yet.
The East Is Red, The West Is Bending parents guide: is it suitable for kids?
No age rating is listed for The East Is Red, The West Is Bending yet.
Which OTT platform is The East Is Red, The West Is Bending on?
The East Is Red, The West Is Bending isn’t streaming on any OTT platform in India yet; it released on 8 February 1977. (Checked 13 November 2026.)
What movies are like The East Is Red, The West Is Bending?
If you liked The East Is Red, The West Is Bending, try The Big Lebowski, Schizopolis, The Gunfighter.
Who directed The East Is Red, The West Is Bending?
The East Is Red, The West Is Bending (1977) was directed by Martha Rosler.