The Secret of HEMA
2012, Dutch. Directed by Yan Ting Yuen.
This documentary takes an economic perspective, painting a candid picture of how the Dutch chain store HEMA has had to adapt to modern times and globalization to continue as a major player on the highly competitive retail market. It's all about expansion, even as far as China. But do foreign countries really need quintessentially Dutch concepts such as uniform pricing, the classic HEMA smoked sausages and timeless ladies' dresses? Chinese filmmaker Yan Ting Yuen, who came to the Netherlands at the age of six, followed the passionate CEO for a year, trying to find out what makes HEMA so unique. It turns out to be about more than just smoked sausages, as shown by the success of the new stores in France, where customers stuff their baskets with coffee mugs and Dutch syrup waffles.
- Runtime
- Unknown
- Post-credits
- None listed
- Language
- Dutch
- Rated
- Check local
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Where to watch The Secret of HEMA
The Secret of HEMA isn’t streaming on any OTT platform in India yet; it released on 26 September 2012.
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Cast & crew
Details
- Released
- 26 September 2012
- Original title
- Het Geheim van de Hema
- Country
- China, Netherlands
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The Secret of HEMA: quick answers
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Does The Secret of HEMA have a post-credits scene?
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The Secret of HEMA parents guide: is it suitable for kids?
No age rating is listed for The Secret of HEMA yet.
Which OTT platform is The Secret of HEMA on?
The Secret of HEMA isn’t streaming on any OTT platform in India yet; it released on 26 September 2012. (Checked 13 November 2026.)
What movies are like The Secret of HEMA?
If you liked The Secret of HEMA, try Frida, Cameraperson, Leviathan.
Who directed The Secret of HEMA?
The Secret of HEMA (2012) was directed by Yan Ting Yuen.