The Merchants of Cool
2001, English. Directed by Barak Goodman.
How businesses market to American teenagers, and the effect they have together on popular culture.
A documentary on the marketing of pop culture to Teenagers.
- Runtime
- 0h 55m
- Post-credits
- None listed
- Language
- English
- Rated
- G
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Where to watch The Merchants of Cool
The Merchants of Cool isn’t streaming on any OTT platform in India yet; it released on 27 February 2001.
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Cast & crew
Details
- Released
- 27 February 2001
- Country
- United States of America
- Written by
- Rachel Dretzin
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News & fan talk
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The Merchants of Cool: quick answers
Is The Merchants of Cool worth watching?
The Merchants of Cool doesn’t have enough ratings for a verdict yet.
How long is The Merchants of Cool?
The Merchants of Cool runs 55 minutes (0h 55m).
Does The Merchants of Cool have a post-credits scene?
None is listed for The Merchants of Cool. Viewers tag these on TMDB, so a brand-new film may not be tagged yet.
The Merchants of Cool parents guide: is it suitable for kids?
The Merchants of Cool is rated G in India. That rating means it is generally fine for children.
Which OTT platform is The Merchants of Cool on?
The Merchants of Cool isn’t streaming on any OTT platform in India yet; it released on 27 February 2001. (Checked 13 November 2026.)
What movies are like The Merchants of Cool?
If you liked The Merchants of Cool, try Supersonic, Justin Bieber's Believe, The Show Must Go On: The Queen + Adam Lambert Story.
Who directed The Merchants of Cool?
The Merchants of Cool (2001) was directed by Barak Goodman and stars Douglas Rushkoff, Christina Aguilera, Greg Berlanti.