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Big Bucks Big Pharma - Marketing Disease and Pushing Drugs (2006) poster

Big Bucks Big Pharma - Marketing Disease and Pushing Drugs

2006, English.

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

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Runtime
1h 23m
Post-credits
None listed
Language
English
Rated
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Where to watch Big Bucks Big Pharma - Marketing Disease and Pushing Drugs

Big Bucks Big Pharma - Marketing Disease and Pushing Drugs isn’t on a subscription OTT platform in India, but you can watch it free online.

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Availability in India as of 14 November 2026. Streaming data by JustWatch.

Details

Released
1 January 2006
Written by
Loretta Alper, Jeremy Earp, Sut Jhally

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Big Bucks Big Pharma - Marketing Disease and Pushing Drugs runs 83 minutes (1h 23m).

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Big Bucks Big Pharma - Marketing Disease and Pushing Drugs isn’t on a subscription OTT platform in India, but you can watch it free online. (Checked 14 November 2026.)

What movies are like Big Bucks Big Pharma - Marketing Disease and Pushing Drugs?

If you liked Big Bucks Big Pharma - Marketing Disease and Pushing Drugs, try Capital in the Twenty-First Century, A Toxic Love Story, Naqoyqatsi.

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