It Must Be Love
1926, English. Directed by Alfred E. Green.
Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
- Runtime
- 1h 10m
- Post-credits
- None listed
- Language
- English
- Rated
- Check local
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Where to watch It Must Be Love
It Must Be Love isn’t streaming on any OTT platform in India yet; it released on 22 August 1926.
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Cast & crew
Details
- Released
- 22 August 1926
- Country
- United States of America
- Written by
- Brooke Hanlon, Rob Wagner
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News & fan talk
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It Must Be Love: quick answers
Is It Must Be Love worth watching?
It Must Be Love doesn’t have enough ratings for a verdict yet.
How long is It Must Be Love?
It Must Be Love runs 70 minutes (1h 10m).
Does It Must Be Love have a post-credits scene?
None is listed for It Must Be Love. Viewers tag these on TMDB, so a brand-new film may not be tagged yet.
It Must Be Love parents guide: is it suitable for kids?
No age rating is listed for It Must Be Love yet.
Which OTT platform is It Must Be Love on?
It Must Be Love isn’t streaming on any OTT platform in India yet; it released on 22 August 1926. (Checked 10 November 2026.)
What movies are like It Must Be Love?
If you liked It Must Be Love, try Dough and Dynamite, A Woman, I Love My Dad.
Who directed It Must Be Love?
It Must Be Love (1926) was directed by Alfred E. Green and stars Colleen Moore, Jean Hersholt, Malcolm McGregor.