The Secret of Selling the Negro
1954, English. Directed by Wayne A Langston.
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
- Runtime
- 0h 21m
- Post-credits
- None listed
- Language
- English
- Rated
- Check local
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Where to watch The Secret of Selling the Negro
The Secret of Selling the Negro isn’t streaming on any OTT platform in India yet; it released on 4 July 1954.
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Details
- Released
- 4 July 1954
- Country
- United States of America
- Written by
- Helen A. Krupka
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News & fan talk
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The Secret of Selling the Negro: quick answers
Is The Secret of Selling the Negro worth watching?
The Secret of Selling the Negro doesn’t have enough ratings for a verdict yet.
How long is The Secret of Selling the Negro?
The Secret of Selling the Negro runs 21 minutes (0h 21m).
Does The Secret of Selling the Negro have a post-credits scene?
None is listed for The Secret of Selling the Negro. Viewers tag these on TMDB, so a brand-new film may not be tagged yet.
The Secret of Selling the Negro parents guide: is it suitable for kids?
No age rating is listed for The Secret of Selling the Negro yet.
Which OTT platform is The Secret of Selling the Negro on?
The Secret of Selling the Negro isn’t streaming on any OTT platform in India yet; it released on 4 July 1954. (Checked 14 November 2026.)
What movies are like The Secret of Selling the Negro?
If you liked The Secret of Selling the Negro, try God Grew Tired of Us, Come See Me in the Good Light, Girl Rising.
Who directed The Secret of Selling the Negro?
The Secret of Selling the Negro (1954) was directed by Wayne A Langston and stars Robert Trout.