A Virtuous Business

Limited Series

2024 · 12 episodes · 14h 8m in all · 10.0/10

In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.

Episodes

1. 

   1. Episode 1

   12 Oct 2024 · 75 min · 10.0/10

   Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.

2. 

   2. Episode 2

   13 Oct 2024 · 75 min · 10.0/10

   Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.

3. 

   3. Episode 3

   19 Oct 2024 · 66 min

   Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.

4. 

   4. Episode 4

   20 Oct 2024 · 68 min

   In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.

5. 

   5. Episode 5

   26 Oct 2024 · 70 min

   Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.

6. 

   6. Episode 6

   27 Oct 2024 · 71 min

   After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.

7. 

   7. Episode 7

   2 Nov 2024 · 72 min

   Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.

8. 

   8. Episode 8

   3 Nov 2024 · 71 min

   Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.

9. 

   9. Episode 9

   9 Nov 2024 · 70 min · 10.0/10

   After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.

10. 

    10. Episode 10

    10 Nov 2024 · 71 min

    Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.

11. 

    11. Episode 11

    16 Nov 2024 · 70 min

    Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.

12. 

    12. Episode 12

    17 Nov 2024 · 69 min

    Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.