TV series
Buy It Now
2024–, English, on Prime Video & Amazon Freevee.
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon’s exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.
- Seasons
- 1
- Episodes
- 13
- Episode length
- 44 min
- Status
- Still running
Too new to call
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Where to watch Buy It Now
Buy It Now is streaming on Amazon Prime Video in India.
Amazon Prime Video
Amazon Prime Video with Ads
Amazon Prime Video Free with Ads
Amazon MX PlayerAvailability in India as of 9 November 2026. Streaming data by JustWatch.
Latest episode
S1 E13: The Panel Find Their Haven in the Woods
Aired 11 December 2024
Seasons 1
Cast & crew
Details
- First aired
- 30 October 2024
- Network
- Prime Video, Amazon Freevee
- Language
- English
- Country
- United States
- Type
- Reality
Check ratings elsewhere
News & fan talk
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Buy It Now: quick answers
Is Buy It Now worth watching?
Buy It Now doesn’t have enough ratings for a verdict yet.
How many seasons of Buy It Now are there?
Buy It Now has 1 season and 13 episodes, about 44 minutes each.
Is Buy It Now finished?
Buy It Now is still listed as returning series; no new episode date is announced yet.
Which OTT platform is Buy It Now on?
Buy It Now is streaming on Amazon Prime Video in India. (Checked 9 November 2026.)
Buy It Now parents guide: is it suitable for kids?
No age rating is listed for Buy It Now yet.
What shows are like Buy It Now?
If you liked Buy It Now, try Shark Tank, Pointless, Who Wants to Be a Millionaire?.