The Toys That Made Us

Season 2

2018 · 4 episodes · 2h 58m in all · 8.0/10

Episodes

1. 

   1. Star Trek

   25 May 2018 · 44 min · 8.4/10

   Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

2. 

   2. Transformers

   25 May 2018 · 46 min · 7.2/10

   Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

3. 

   3. LEGO

   25 May 2018 · 45 min · 7.8/10

   From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

4. 

   4. Hello Kitty

   25 May 2018 · 43 min · 8.7/10

   With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.